Is a Degree in Marketing Worth it? Find out if it’s the Right Choice for You!


Making the decision to pursue a degree is a major investment in your future. With so many different fields to choose from, it can be difficult to determine which degree is best suited to your needs. If you’re interested in marketing, you may be wondering whether a degree in marketing is worth the time, effort and expense. While there are certainly pros and cons to any degree program, determining whether a marketing degree is right for you requires careful consideration of your individual goals, strengths, and career aspirations. In this post, we will explore the question of whether a degree in marketing is worth it, and provide tips and advice to help you make an informed decision about your education and career path.

Pros and Cons of Getting a Marketing Degree


  • Increased earning potential: Graduates with marketing degrees can potentially earn higher salaries compared to those without a degree.
  • Greater job opportunities: A marketing degree opens doors to a variety of job opportunities, including advertising, sales, and market research.
  • Growth potential: The field of marketing is constantly evolving, which creates opportunities for career growth and advancement.
  • Transferable skills: Marketing degrees provide students with skills that are applicable to a variety of industries, such as communication, problem-solving, and critical thinking.
  • Networking opportunities: Pursuing a marketing degree allows students to connect with faculty members, classmates, and industry professionals, which can lead to valuable networking opportunities.


  • High tuition fees: Pursuing a marketing degree can be expensive, with tuition fees ranging from moderate to high.
  • Competitive job market: The field of marketing is highly competitive, which can make it difficult for recent graduates to secure their first job.
  • Quickly changing landscape: Technology has drastically changed the way marketing is done and taught, and it is important to stay up-to-date with the latest trends and tools.
  • Balance with creativity: While marketing requires creativity, the degree program may be heavily focused on data analysis and research, which may not appeal to some.

Tips for Making the Most of a Marketing Degree

Here are some tips for students who have decided to pursue a marketing degree:

  1. Take advantage of internships: Many marketing programs offer internship opportunities, which can provide hands-on experience and help build a professional network.
  2. Join marketing clubs and associations: Joining marketing clubs and associations on campus or in the community can provide additional opportunities to network, gain experience and learn about the field.
  3. Build a solid foundation in writing: Communication is key in marketing, and strong writing skills are essential. Take writing courses or consider doing extra writing work to improve your skills.
  4. Diversify your skill set: In addition to marketing, consider taking courses in finance, statistics or design to supplement your degree and make you a more well-rounded candidate.
  5. Consider getting certified: There are a variety of certifications in marketing, such as Google Ads and Hubspot certifications, that can help you stand out to potential employers.

Alternatives to Getting a Marketing Degree

If you’re interested in marketing but don’t want to pursue a degree, here are some alternative paths to consider:

  1. Gain experience through internships or entry-level jobs: You can build experience working in marketing through internships, which could translate into future job opportunities.
  2. Consider a certificate program: Certificate programs are a shorter commitment and can provide you with specialized training in a particular area.
  3. Self-teaching: There are many online resources available to learn marketing, such as YouTube tutorials and online courses.
  4. Explore other fields: Consider pursuing a career in fields that are related to marketing but don’t necessarily require a marketing degree, such as sales or social media management.

Additionally, if you’re considering pursuing a degree in nursing, you may find it helpful to read this article about is nursing a hard major?

Interesting facts

– Pursuing a marketing degree can lead to a variety of career options, including marketing manager, advertising executive, and public relations specialist.
– According to a 2020 report by the Bureau of Labor Statistics, jobs in the advertising, promotions, and marketing fields are projected to grow by 6% from 2019 to 2029, which is faster than the average for all occupations.
– However, the job market for marketing positions can be highly competitive, so having relevant experience and a strong network can be crucial.
– It’s important to consider alternative paths and career options, such as sales or social media management, for those who want to work in marketing but aren’t sure if a degree is the right choice.
– Similarly, those interested in computer science and programming may be wondering if pursuing a degree in C++ is worth it. To get a better understanding of the pros and cons, check out this helpful article on “Is C++ Programming Worth It”, which dives into the benefits and drawbacks of this popular programming language.


What kind of jobs can you get with a degree in marketing?

Marketing degrees can lead to a variety of careers, including marketing manager, advertising executive, and public relations specialist.

Is a marketing degree a good investment?

It depends on a variety of factors, such as the cost of tuition, the job market in your area, and your personal career goals.

How long does it take to earn a marketing degree?

Typically, it takes four years to earn a Bachelor’s degree in marketing, although there are accelerated programs available that can take less time.

Is it better to get a marketing degree online or in person?

Both online and in-person programs have their advantages and disadvantages, so it ultimately depends on your personal preferences and learning style.

What can you do with a marketing degree besides marketing?

A marketing degree can also lead to career options in sales, public relations, and market research.

What skills do you need to succeed in a marketing career?

Strong communication, creativity, and analytical skills are all important for success in marketing careers.

Can you work in marketing without a degree?

Yes, there are entry-level marketing positions available that don’t require a marketing degree, although having a degree can help with career advancement.

Is the job market for marketing competitive?

The job market for marketing positions can be highly competitive, so having related experience and a strong network can be crucial.

How much can you make with a marketing degree?

According to the Bureau of Labor Statistics, advertising, promotions, and marketing managers earned a median salary of $135,900 per year in May 2020.

Are there alternatives to getting a marketing degree?

Yes, there are alternative career paths for those interested in marketing, such as sales or social media management.

Real experience

Samantha had always been interested in the creative side of business. She loved coming up with unique ideas and finding innovative ways to promote products. When she was deciding what to major in for college, marketing seemed like the perfect fit.

For four years, Samantha poured her heart and soul into her studies. She took every marketing class she could find, worked on countless projects and internships, and developed a deep understanding of the industry.

But as graduation approached, doubts began to creep in. She started to wonder if all of her hard work had been worth it. Was a degree in marketing really going to lead to the career of her dreams?

Samantha started to apply for jobs, feeling both hopeful and nervous. As the days went on, she received rejection after rejection. It seemed like every company was looking for someone with more experience or more impressive qualifications.

But Samantha refused to let her degree go to waste. She used the skills she had learned in college to land a job at a small marketing agency, where she worked tirelessly to prove herself.

As time went on, Samantha’s hard work paid off. She was promoted to a higher position, with more responsibility and a higher salary. She felt like all of her doubts had been erased — getting a degree in marketing had absolutely been worth it.

Now, Samantha feels grateful for the education she received and the doors it has opened for her. She knows that she made the right choice in pursuing her passion for marketing and that it will continue to lead her to success in the future.


Ultimately, the decision to pursue a degree in marketing depends on your personal goals and career aspirations. While there are certainly advantages to having a marketing degree, it’s important to weigh them against the potential drawbacks, such as the cost of tuition and the competitive job market.

It’s also worth considering alternative paths, such as gaining experience through internships or self-teaching. No matter which path you choose, it’s important to build a strong portfolio and network with professionals in the field.

If you’re still unsure whether marketing is the right degree program for you, you may find it helpful to read this article about is a degree in computer science worth it?, which discusses the pros and cons of pursuing a degree in a similar field.

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